The Nimbus Aid Project, a Corporate Social Responsibility initiative by Nimbus Media Ltd, has been achieving significant progress in its mission to support Small and Medium-sized Enterprises and non-profit organizations in Nigeria.
According to the project’s 2022 Impact Report, approximately 10 women-led SMEs and startups received N20 million worth of advertising support, resulting in over 2.8 million unique advert views across high-traffic locations in Lagos. Since its inception in 2016, the Nimbus Aid Project has positively impacted 13 organizations, with 11 of them being women-led. Apart from providing marketing support, the initiative has contributed to community development, improved access to essential services, and enhanced economic resilience.Wale Adegoke, the Chief Executive Officer of Nimbus Media Ltd, emphasized that the project reflects their commitment to giving back and making a tangible difference in the lives of those in need.
The project’s focus on supporting women-led businesses has played a pivotal role in promoting gender equality in entrepreneurship and inspiring more women to take on leadership roles, thereby driving economic growth in Nigeria.A beneficiary, Oluyemi Orija, Managing Partner at HeadFort Foundation, praised the initiative as a game-changer for businesses, noting that winning the grant has the potential to transform the trajectory of one’s business and strategically help reach new communities.
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